Speaker Profile
Ricardo
Jovani
Economist. Entrepreneur. Educator. Author. Occasional Speaker, TEDx Speaker and Fuck Up Nights Speaker in various languages.
25+ years across construction, hospitality, fintech, food and beverage, politics and academia — in Spain, the United States and Australia. He finds the best room available, gets himself into it, and builds something worth recommending.
The short version
There is a version of this biography that lists the titles. CEO. Vice Mayor. Chief of Staff. Professor. Entrepreneur. Author. Occasional Speaker and TEDx Speaker in various languages. That version is accurate. It is also the least interesting thing about Ricardo Jovani. The more interesting version starts in a hotel kitchen in Sydney.
He currently divides his professional life between teaching at business schools in Madrid and Barcelona, building Jolufoods S.L. — the specialty food and beverage company he co-founded with his wife Lucy — and writing. He is the author of The TriCore Method: A Complete Business Vision and 2+2 Is Never 4: There Is Always a Way.
He was diagnosed with ADHD and dyslexia after living with both for forty years. That detail is not a footnote. It is the key to understanding everything else.
The career, in full
Catalunya
CEO of Milbances Group, third largest land developer in Catalunya. Twice-elected Vice Mayor of Vendrell, and Chief of Staff to Josep Piqué, former Minister of Spain.
Australia
Arrived in Sydney as nobody — deliberately. Kitchen cleaning supervisor to F&B director, Wolgan Valley, tier-one joinery project management, and the opening of Mejico in Sydney CBD.
Madrid
Operations Chief at fintech Splash, then co-founder of Jolufoods S.L. with his wife Lucy. Teaching Crisis Management, Operations & Supply Chain, and Geopolitics.
The philosophy
The TriCore Method
Every business — regardless of sector, size or complexity — reduces to three things: Inputs, Transformation, Outputs. It was not invented in a library. It was built across hotel kitchens, factory floors, restaurant openings and construction projects.
2+2 Is Never 4
Business success is not a formula. Variables are fluid, context-dependent and infinitely recombinable. Failure is feedback. Rigidity kills innovation. There is always a way forward.
The pedagogical mission
He does not teach to transmit knowledge — he teaches to catalyse the emergence of opinionated individuals. Understand it so well you can break it, and be brave enough to say what you think.
Speaking topics
For conferences, podcasts, corporate events and academic institutions.
Business Complexity & The TriCore Method
Every business reduces to three irreducible components — Inputs, Transformation, Outputs. Mastering that structure is the prerequisite for innovating beyond it.
2+2 Is Never 4: Why Fixed Formulas Fail
Business success is not a recipe. Variables are fluid. The most dangerous thing a leader can do is believe the formula.
Crisis Management as a Business Discipline
Not reactive firefighting — proactive infrastructure. Delivered by someone who lived through the 2008 construction collapse as CEO.
The Individual Against the Collective
On homogenisation, apathy and the cost of consensus thinking. The next competitive advantage is not a technology — it is an opinion.
Reinvention as Strategy
From Catalan CEO to Sydney kitchen cleaner to restaurant builder to educator — what it actually means to start again.
Leadership Without a Title
What genuine leadership looks like stripped of hierarchy and credentials. Built from 25 years of watching who people actually follow.
Geopolitics for Business Leaders
The next supply chain crisis and the next opportunity are already visible on the map — if you know how to read it.
Praxeology & Individual Autonomy
Human action and choice as the foundation for understanding markets, organisations and why people do what they do.
The TEDx talk: individuals and the collective
Individuals amaze him. One at a time, people are creative, generous, surprising, unrepeatable. As a collective, humanity has drifted — through homogenisation, apathy and ennui — into something smaller than the sum of its parts.
Real freedom must be rooted in logic, coherence and authenticity. Without these, capitalism risks becoming a theatre of imposed desires. The antidote is the opinionated individual.
He did not build a philosophy. He survived one into existence.
On camera
Conference floors, business media and event coverage — Ricardo speaks on stage and on the record, in several languages.
Now available
2+2 Is Never 4
There Is Always a Way
Business success is not a formula. In this book, Ricardo Jovani argues that variables are fluid, context-dependent and infinitely recombinable — and that the most dangerous thing a leader can do is believe the formula.
Coming 10 December 2026
The TriCore Method
A Complete Business Vision
The framework that reduces every business to three irreducible components — Inputs, Transformation, Outputs — and shows leaders how to innovate beyond the formula.
Pre-order nowCurrent work
- Adjunct Professor at Geneva Business School Madrid — Crisis Management, Operations & Supply Chain, Family Business Management
- Adjunct Professor at SBS Madrid Business School and other Spanish higher-education institutions
- Co-founder and Managing Director of Jolufoods S.L. — brands Chimo Chai Lattes, Vida Chai, Yellow Tea, Sun Syrups
- Author — The TriCore Method (2026) and 2+2 Is Never 4 (2025)
- Occasional Speaker, TEDx Speaker and Fuck Up Nights Speaker in various languages
- Mentor and operations consultant for startups in Canada, Australia, Latvia and Spain